Why Linen Deserves Special Attention
Linen is one of the oldest and most beloved natural fibres in the world — and for good reason. It breathes exceptionally well in warm climates, softens with every wash, and develops a character that synthetic fabrics simply cannot replicate. At NIMA concept, every piece we craft from Greek linen is designed to last — but like all fine things, it rewards a little care.
Here is everything you need to know to keep your linen clothing looking and feeling its best.
Washing Linen: What You Need to Know
Machine or hand wash? Linen can handle both. For machine washing, use a gentle or delicate cycle with cool to lukewarm water (30°C maximum). Turn garments inside out to protect the surface fibres and reduce pilling.
Use a mild detergent. Avoid anything with bleach or optical brighteners — these weaken linen fibres over time and can cause yellowing. A pH-neutral liquid detergent works best.
Wash similar colours together. Especially for the first few washes, linen may release slight colour — keep whites separate from deeper tones like terracotta, sage, or navy.
Drying Linen the Right Way
The dryer is linen's least favourite appliance. High heat causes linen to shrink and can break down the natural fibres prematurely. Instead:
- Lay flat or hang to air-dry away from direct sunlight.
- Reshape garments gently while damp — linen dries quickly and holds the shape it dries in.
- A light breeze is all you need. In warm Greek summers, linen dries beautifully in the shade within an hour.
Ironing and Wrinkles: Embrace or Smooth?
Linen wrinkles. This is not a flaw — it is part of its character, and a hallmark of a natural fabric that breathes. Many NIMA concept wearers embrace the relaxed texture as part of the aesthetic.
If you prefer a smoother finish, iron linen while it is still slightly damp, using a medium-to-high steam setting. Iron on the reverse side for darker colours to avoid shine.
A light mist of water and a warm iron can refresh linen pieces between washes without a full laundry cycle.
Storing Linen Between Seasons
Store linen garments in a cool, dry place with good airflow. Avoid airtight plastic bags — linen needs to breathe. A cotton storage bag or a linen drawer liner is ideal.
Before storing for the season, ensure pieces are clean — stains left on linen can set and become difficult to remove over time.
A Note on Linen from Folegandros
Each NIMA concept piece is handcrafted, using carefully selected linen that improves with age. The more you wear and wash it, the softer and more supple it becomes. Care for it well, and it will be a piece you reach for season after season.
Explore our Linen Collection — and if you have questions about specific care for any piece, we are always here to help.